Bastogne biscuits flamands à la cannelle -Bastogne Flemish cinnamon biscuits – LU, 260g – Chanteroy – Le Vacherin Deli

Lefèvre-Utile was founded in Nantes, France, in 1846 by Jean-Romain Lefèvre. Originally he sold biscuits from the English factory Huntley & Palmers and then he began his own production. The name LU comes from Lefèvre and his business partner and wife, Pauline-Isabelle Utile. Their initials were first utilized by Alfons Mucha for an 1897 calendar ad for the Lefèvre-Utile Biscuit Co. That same year the company hired Firmin Bouisset to create a poster ad. Bouisset, already noted for his work for the Menier Chocolate company, created Petit Écolier (“the Little Schoolboy”) which incorporated the LU initials. Bouisset’s poster was used extensively and the image was embossed on the company’s Petit Beurre line of biscuits. Within a few years, the success of the logo resulted in the company becoming known as LU. Bastogne biscuits flamands à la cannelle -Bastogne Flemish cinnamon biscuits – LU, 260g Ingredients: wheat flour 45.6%, sugar, palm oil, candi sugar powder 10%, glucose-fructose syrup, eggs, candi sugar syrup, upright powder (sodium acid carbonate), glucose syrup, dye (ordinary caramel), cinnamon powder 0.2%, salt , aroma Allergens: eggs, gluten, sesame seeds PALM OIL – NON VEGAN- MAYBE VEGETARIAN.